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It looks like the arrival of the CX-30 is going to take its toll on the smaller CX-3.

Carsdirect got a chance to see an early order guide and the CX-3 will only come with one trim level. The Sport trim will be the only one you can order with the Touring and Grand Touring trims disappearing.

The 2020 CX-3 will start at $21,685 with destination, $1,260 less than the new CX-30 ($22,945). With less overlap at the higher end of the range, Mazda plans to make the Sport a better value by making driver assistance features from the i-ACTIVSENSE Package standard equipment.

The package includes full-speed automatic emergency braking, pedestrian detection, lane departure warning, adaptive cruise control, and other active safety features. Apple CarPlay and Android Auto will also come standard, which was not previously available on any CX-3.

For reference, a 2019 CX-3 with the same features starts at $22,535, resulting in a $410 difference in price with the CX-30. With such a small step up in price, many buyers would have likely gone with the CX-30, as it comes with more power, more cargo room, and the newly redesigned Mazda interior.

Like many auto manufacturers, Mazda is attempting to fill the gaps in its crossover lineup. The 2020 CX-30 is Mazda’s latest attempt at this, offering a vehicle for those who need more room than the CX-3 but don’t want something as big as the CX-5. A Mazda spokesperson did not immediately respond to a request for comment regarding the brand’s strategy.
 

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2020 CX-30 GS FWD, Snowflake White
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this should have had "US" in the thread title as this does not apply to Canada. The CX-3 has been a poor seller in relation to Canada which only has a 10th of the US population.
For example in November, Mazda US sold 1,654 units of the CX-3, in Canada Mazda sold 858 units, which is equivalent to over 8,000 units in the US.
Like the 2019 version, the 2020 CX-3 in Canada will still have 3 models, GX, GS and GT
 
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