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Discussion Starter #1
Need some advice on price haggling... :)

For USA purchasers of any trim level, how much (if anything) were you able to haggle down from the MSRP? I have the impression that it being a brand new model and only available for a month or two that they won't bring the price down by much, but have any of you had luck getting the price down?

As an alternative has anyone been able to get Mazda to kick in some extra assessories for free?

I know they have the standard Mazda incentives for 1.9% financing and $750 loyalty discount for previous Mazda owners.

Thanks!
 

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CX30 GT SPORT. A Road cyclists who drives a CX30 on the odd occasion...
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not that it will be much help but, over here in the uk the msrp is £28000 for my GT SPORT IN SOUL RED , we paid £23250, so discounts available over here aleast. we px'd out cx3 but that broke even with the finace.. the offer we got was £1000 off from mazda and 3.9% finace
 

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Discussion Starter #3
… in the uk the msrp is £28000 for my GT SPORT IN SOUL RED , we paid £23250
Wow, good job. I don't think they would come down that far over here, or maybe you have Jedi-level negotiating skills. lol.

Over here, MSRP for the loaded Premium trim is just under $31,000 usd. Kelley Blue Book listed a "fair" purchase price between ~ $29,500 to $31,000. So according to KBB they'd only knock off about $500 at most, which really isn't much at all.
 

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Wow, good job. I don't think they would come down that far over here, or maybe you have Jedi-level negotiating skills. lol.

Over here, MSRP for the loaded Premium trim is just under $31,000 usd. Kelley Blue Book listed a "fair" purchase price between ~ $29,500 to $31,000. So according to KBB they'd only knock off about $500 at most, which really isn't much at all.
Using your numbers, it appears that they would knock off up to $1,500.
 

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CX30 GT SPORT. A Road cyclists who drives a CX30 on the odd occasion...
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Wow, good job. I don't think they would come down that far over here, or maybe you have Jedi-level negotiating skills. lol.

Over here, MSRP for the loaded Premium trim is just under $31,000 usd. Kelley Blue Book listed a "fair" purchase price between ~ $29,500 to $31,000. So according to KBB they'd only knock off about $500 at most, which really isn't much at all.
I also got in the deal Gen3 Glasscoat( not that i was too bothered as im a keen detailer), full tank of fuel and full mats
It may of helpped that i was constantly incontact with the owner of the dealership as soon as i heard the cx30 was being launched, he kept me in the loop. Also that my son bought a mazda3 off them as well, 4 months before i got the cx30.
i test drove the cx30 24hrs after they received a demo and was the first to purchase one from them, test drove 16th December, collected 26th January.
 

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2020, CX-30
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You can try and see if these options are cheaper:
1. Getting a quote through costco
2. Getting a quote through true-car (if you don't have costco membership, or no nearby mazda dealer listed in costco)

And for accessories, unfortunately couldn't get any free accessories (not even a mat):
1. Buying through Costco will give you get 15% discount
2. 2020 Mazda CX-30 (they have prices cheaper than the dealer I got the car from)
 

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Discussion Starter #7
Using your numbers, it appears that they would knock off up to $1,500.
Potentially, yes. But not sure how likely that would be. A few months ago I had offered to purchase a different car at the lowest end of KBB range and the dealer said No Way. And that car wasn't even a new model like the CX30. So even though the kbb 'fair market range' is geared for our local market, I don't know how useful it's going to be for negotiating with Mazda.

This is how KBB lists prices for the CX-30 Premium today (I believe it changes weekly)

MSRP: $31,000 USD
Invoice: $30,113
Fair Market Range: $29,489 - $31,058
Fair Purchase Price: $30,274

I think the 'fair purchase price' is just a midpoint of the Range.
 

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Discussion Starter #8
You can try and see if these options are cheaper:
1. Getting a quote through costco
2. Getting a quote through true-car (if you don't have costco membership, or no nearby mazda dealer listed in costco)

And for accessories, unfortunately couldn't get any free accessories (not even a mat):
1. Buying through Costco will give you get 15% discount
2. 2020 Mazda CX-30 (they have prices cheaper than the dealer I got the car from)
Thanks! You also reminded me that AAA has a car buying service as well.
 

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First of all, MSRP is a complete fiction. Do not negotiate from MSRP. $500 off the fantasy MSRP is not a meaningful figure. You want to base your negotiation on the invoice price. You can ask the sales person to show you the invoice, or you can go on KBB or other sites and find out what it is. Invoice is supposedly what the dealer paid for the car. In reality, there are dealer kick-backs and incentives you can't see - so don't worry, they will make money and be able to feed their kids even if they let the car go at invoice.

The question here is what price will they sell the car for and still make money? It depends. This is a new car so the dealers are still discovering how to sell it and at what price - which means there will be a lot of variation.

I got mine at about $800 below invoice - but it was President's Day in the US with extra sales incentives and I also had several dealers competing with each other as I asked them to match or beat offers. Granted, that is probably more work than the average buyer wants to do.

I think there is about a 75% chance that if you make an offer for invoice price that a dealer will take it. Of course, as I said location is a variable and so is what they have in stock. (For best pricing, make on offer on something they already have in inventory.)

Other tips:
  • If you know what you want, don't go in to the dealership. Negotiate over the phone or email so you don't get bounced between a floor sales person and their manager playing good-cop-bad-cop.
  • Every dealer has an internet sales manager - deal with them. They know you know the invoice price. They know they are competing with other dealers. You can contact them by responding via their website. Or use a service like True Car, Car Gurus, or KBB to ask for quotes.
  • The services will get you offers from multiple dealers, but if you don't use them then contact several dealerships on your own.
  • The most important price is the total taxable amount (not including any trade in). You want the price with the destination charge and any taxable fees included. This is how you deal with dealer fees - you ignore them and make them the dealers problem. If they want to charge a doc fee or whatever, that is fine - just roll it in to the total price that you will be comparing with other dealers.
  • Nail down the price of the car before you talk about a trade in or financing.
 

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2020 Preferred Snowflake AWD
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I paid $25,851 for a white Preferred back in late Feb. I don't recall MSRP, but it's pretty simple. Request internet quotes and figure out who wants your business. Easy!!
 
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